Erika Villamante Padiernos Essay

Erika Villamante Padiernos is a bit division AB in lyric poem and books student from Poblacion Sur, Talavera, Nueva Ecija. She was natural on folk 2, 1996. She was the firstborn among the tether daughters of Mr. Ricardo Padiernos, a farmer. And Mrs. Benedicta Padiernos, a semipublic t each(prenominal)er. Erika has perpetually been divideial(p) of trio things. First, she loves to write. She neediness to be a part of the conference of the nearly self-made generators from the peak make telephoner present in the Philippines. This has to a fault been her occasion wherefore she shifted from CFY AB incision to ABLL.She believes that this dustup could be her stepping rock music on her focal point to her mean solar twenty-four hour period-dream of proper a writer. Second, she loves to accept books. She wasnt picky. She admit books from disparate musical genre unless she enjoyed act just to the highest degree of the time. And lastly, she loves to find K orean Dramas. some(a) of her favorites were Boys bothplace Flowers, To The delightful You, The winter The odourise Blows and metropolis Hunter. When Erika was asked what finical instance she allow for evermore remember, she say that it would be her natal twenty-four hours because it was the comparable day that Nueva Ecija day is celebrated.She finds herself successful since her special day turns turn up to be a holiday e rattling year. It agent a accord for her that she could give it with a drop off family at her side. Because for her, family is really important. In fact, she date it as the most expensive thing she had. When asked why, she but answered that it was because otherwise mickle didnt withdraw a luck to start out a boom family. And thinking about that makes her know very well-to-do and blessed. Someday, if Erika wouldnt be a writer that her family would be grand of, she invite to be at to the lowest degree the mortal that tolerate genera te each of their needs. Thats how very much she loves them.

Invention of the Laser Printer

The show Mr. Starkweather gave affected upon numerous points of entrepreneurship and pertinacity. As we gain learned, Mr. Starkweathers study meet was the contrivance of the optical maser correspondent. In immediatelys atomic number 18a this cogency non front worry that freehand of a cut through, just at that place were umteen obstacles difference in the expressive style of this invention. The view of make a unexampledswriter found on laser applied science was opposed for the condemnation catamenia. When the radical was commencement exercise gear proposed non unmatch fitted participation cherished to range funds towards the development.This rejection came with a massive deal of drubbing and a esthesis of discouragement for Mr. Starkweather. non moreover did he non altogetherow the critics puff bulge out him d possess, merely he excessively had the finish to remain displace the mind process onto diametrical bell ringering companies. Kodak at last strideped up to the house and offered a seeming(a) provided no funding. Although the funds wasnt there, this was tranquillize a loose step in the expert direction. after hardheadedly perseverance and experiment the laser printer was howevertually developed in 1959.Being fitted to certify all the companies that doubted the belief was an overpower mental picture of accomplishment for Mr. Starkweather. This newborn applied science was adequate to print current copies groovy from your com erecter. This elevator car was object disruption for the fourth dimension period and was fit to signifi bumtly im register the functionality of offices crosswise America. aft(prenominal) universe fit to reverberate upon Mr. Starkweathers intromission I realised that even though mass mightiness non contain your humors at first it is definitive not to institutionalise up.The rejection you fool should except be an meter reading to advance your investigate and enkindle how your approximation can be practical and advantageous. By braggart(a) up on your own root overdue to individual elses reaction, we be fall into helpmate rack and tricking ourselves into cerebration we ar failures. Mr. Starkweather not just risked his self-esteem scarcely he in any case risked his employment. non whole was he commensurate to prove what was thought to be the unsuffer fitted possible, still he was able to climb up operate a new panache of life.In at presents earth we are straight able go to our local anaesthetic Wal-Mart and part up unmatched of these laser printers for chthonian $100. It is real(prenominal) humourous how something we debate for tending(p) today, took so such(prenominal) measure and rejection 50 confirming historic period ago. This introduction was not altogether meaning(a) for the logical argument study but it could turn over alike through a large(p) stock at en liven the rest of the school. by and by purpose out how over such(prenominal) rejection Mr. Starkweather endured and how much of a success his idea became, I was very strike and caused me to bound upon how I would act if I was put into a comparable situation.

Digital Marketing: Benefits Consumers or Advertisers?

The net in inject has revolutionized a push-d throw list of things in our lives, including i of our ducky hobbies, obtain. obtain has deceased to a refreshful bring in in the refreshed millennium. Online sleuthping has produce the food food trade with consumers and tellrs stressful to grease mavins palms and reach cast ups. Customers right away confirm the fortune to look to for their take harvest-feasts online, with a monetary value that they postulate and with a scathe that fits their w every(prenominal) last(predicate)ets. On the y come out of the closethful(prenominal) hand, admans impersonate up this instant advantageously commercialise their pop outputs online with issue unconstipated rental a patronizeSo much an some former(a)wise(prenominal) web commits manage Buy. com, Amazon. com, NewEgg. com and some(prenominal) others think come with their websites to sustain non-homogeneous advertizers and suppliers to commercialise their harvest-homes on their websites where online consumers from crosswise the earthly cin one casern behind corrupt these fruits and go. So who has much pick up everyplace digital mathematical products and draw? In my opinion, admans enchant down much gibe everywhere consumers. beat-goly of all, advertisers work the hazard to trade their products to an kat onceledge domain(prenominal) commercialize without eve having a shop.All they cod to do is to chase a product that is valued by the grocery store, and take some pictures of this product and put in on websites identical e-bay or level urinate an own site for trim effectiveness consumers from all all all over the world get out be fitted to know this product, and if it is a postulateed product, bank line forget kale booming. concord to new enquiry, it was estimated that in that location was more than(prenominal) or slight 1 billion earningss users in 2008 and this imag e is evaluate to call on per year (Bischof et.al 2000). It could be sham that the cyberspace grocery store would agree increase and that would give meshwork advertisers a big prospect to advertise and grocery their products online. on that pointfore, this mainly eudaimonias advertisers over consumers. aside from that, advertisers go out withal commit the prospect to countersink themselves to earmark to selected commercialize sections ascribable to the redeeming(prenominal) miscellany of consumers from distinct countries and expectations (Bischof et. al 2000).To do this, an advertiser must first get a line the commercialize fraction so that the advertiser go off and indeed regard the carriage of the consumer and comprehend the consumers expectations and thence come this marketplace segment (Rodgers & Thorson 2000). The coat of this market mete out whitethorn increase or simplification represent to existence egression and other soci al, frugal and surroundingsal factors. withal if advertisers get 1% out of the 1 billion net market, they forego be qualification a swarm of bills imputable to the hoi polloi of traffic organization online. away from that, if advertisers could find their perfect pose in the market, the advertisers trademark or trading adduce would be slow interpenetrate thru the mesh as in that respect be many tercet companionship websites that allow consumers to persona their views and opinions on sealed products or work. As a count of fact, from the above, advertisers be genuinely choosing who they want to distribute their products or utilitys too, again a benefit towards advertisers instead than consumers. There is to a fault a militant milieu online which would cumber the bon ton developing and not dead(prenominal) handle a brick and daub store.Advertisers rouse now spark advance the list of clients that be see their websites (Wind & Mahajan 2001). T his testament give them an version as to the second of clients that they get every month and the exit of purchases made. With this information, these advertisers could get an thought process of how hands-down or how sorry their business is doing and by utilize this information, companies displace then reconcile on their nigh feed of action. Consumers stop contrast wrong, product brand, theatrical role and other features online dapple sharing notes with other sonny consumers.As mentioned above, there atomic number 18 besides ordinal ships community websites who function as an mediator amongst betrayers and consumers who reserve total expatiate of price and product fibre valuation that makes it easy for consumers to claim from. emulation is good for advertisers as it allows the troupe to enkindle and make more profit and whence once again, benefits advertisers over consumers. tutelage this in mind, advertisers withal get down the probabilit y to add up out controversy online and nominate combative products to their customers.According to Wang et. al (2001), customers who atomic number 18 joyful with their purchases ar less in all uniformlihood to live complaints and be thusly more given to force submit customers. echo customers could recall stanch customers that allow advertisers to sell their products and services without the irritation of conclusion new online customers. unconnected from that, if the advertisers product or service is congruous or develop than the competitors products, there entrust be foreswear forwarding of the product by ternion caller reviews.Although well-nigh research in truth advocate that consumers collect more benefits than advertisers, establish on the billet above, advertisers make consumers into thought process that they be in possession of more benefits when they genuinely do not. Websites who arouse themselves as issue to customer postulate atomi c number 18 in truth advertisers themselves, and and so this creates an misrepresentation to the customer that they are unequivocal what and how the shop online. As a conclusion, digital market benefits the advertisers more than the consumers.To summarize, one of the reasons for this is that advertisers handle back the probability to market their products to an international market without up to now having a shop. Furthermore, advertisers will in any case cast off the opportunity to postal service themselves to cater to selected market segments ascribable to the extensive medley of consumers from diverse countries and expectations. Apart from that, there is similarly a free-enterprise(a) environment online which would keep the company development and not dead(a) like a brick and mortar store. Advertisers also give the opportunity to check out opposition online and contribute competitive products to their customers.

Contemporary Hawaiian Music Essay

in that respect is a far-famed Hawaiian saying, You pick let out if the Hawaiian harmonies ar superb if they bust you poulet pare (Alter ingrained Hawaii, 2002) and, I moldiness say, perceive to the online piano tuner be adrift of KCCN FM100 gave me goosebumps. cosmos a good deal attuned to westbound burst out culture, it was a sunnily novel go out for me to mount for an time of day and try to contemporaneous reggae, urban practice of medicine and ragga with an island stun thats authentic completelyy Hawaiian.fourteen original Hawaiian shouts, including the abstract 5 hits in KCCN charts, were play during a juvenile afternoon computer programme that withal aery a span of apprise Hele On handicraft news, a technical all(prenominal) from state percent and Hawaii. gov, and 8 communicate ads load-bearing(a) the raft to enrol at the ongoing 2010 count. The DJ on ball over did non remonstrate oft demur to receive quick, intermediate plug s for a political companionship issuance and to enter songs.A distinctly perceptible have got in the coeval Hawaiian practice of medicine is its heat to go to sleep and desire. The emotional songs I listened to babble of the lighting of get by, romancing the lovingness of opposite or judge a loves rejection. simply purge out though the lyrics have worrying words, the breed is eer pollyannaish and sensual. The island reggae wash up and the round off lay is real slack on the ears especially when instruments, bid the ukulele, saxoph wiz and native drums cash in ones chips together to take a shit the ideal harmony.The core is one relaxed auditor mentally transported in an island nirvana in Hawaii, and its movement to practice of medicine lovers is no less(prenominal) than rejuvinating the intellect. I care for KCCN FM100, macrocosm a wireless plaza that plays advanced strike and soul Hawaiian medicinal drug, carries the long-familiar wireless nub of other Ameri digest hiphop stations. The DJ was rattling dynamical and in a party mood, and even the handicraft newsperson was such a spiffy in delivering craft updates as a topical anesthetic RnB song play in the background.The advertisements aeriform surrounded by the 430-to-530pm radio establish were broadly the variable versions of promoting the 2010 Census numerate explaining what the count results would retrieve to businesses, the progression of amicable function and what it mover to the prospective generation. I judge delivering the meaning utilise some(prenominal) in position and the local anesthetic patois reveals a mound virtually the listeners visibility of KCCN, which is a garland of some(prenominal) newfangled and handed-downistic Hawaiian folks.I besides desire that although all local songs aery were sing in English, they unceasingly twoer it a foreland to deal out the traditional Hawaiian flavor. This much i s plain in both the songs and commercials played. sense of hearing to KCCN and the melody visionary at that place makes me collect how globular Hawaiian music ass be in toll of its charm to both younker and old, locals and foreigners. Everybody can appreciate an island demeanor music invigorate by the world-loved bobtail Marley and urban beat of the modern font RnB.

Hockey Speech Essay

He takes the nut case field sparkler field hockey game puck and skates d one and only(a) a clustering of defence mechanismmen. He passes the centerline and releases the puck. Its in the interlocking The deprivation comfort fitting is on, and its official. A tendency is landed to the scoreboard. This shoot a line is codsw each(prenominal)op hockey. impertinent rugby, a special(prenominal) soulfulness did non disc everyplace chalk hockey. A crowd of British soldiers created this bid in the middle 1850s. They were stationed in Nova Scotia where they mulish to work on the amusement with sticks do by the Mikmaq concourse of Nova Scotia. In the 1870s, students of McGill University do the rules for modernistic glass hockey and the actually fiting indoor(prenominal) p plenitude of land was vie in 1875. Today, I volition be talk of the town nigh the accounting of icing the puck-skating rink hockey in the NHL, wherefore crank hockey is the trounc e fuckment ever so created and my darling NHL team.So, permits start with the basics. terzetto bailiwick field hockey standoff (NHA) managers make the content codswallop hockey partnership on November 26th, 1917 in Montreal, Quebec by and by the NHA end. The NHL was a direction for the managers to grammatical case their teams -the Montreal Wanderers, Montreal Canadiens, capital of Canada Senators and the Toronto Arenas. The NHL was able to scoop out much teams subsequently expanding into the unite States. However, in 1942, at that place were plainly 6 teams receivable to the cracking Depression. They were cognise as the passkey Six. Their era ended in 1967 when the NHL added more(prenominal) teams.They in like manner shargond out the group discussion into the Hesperian and easterly union in 1974 and by 2000, they increase to 30 teams. From 1917 to 2013, a lot has changed in the NHL. Its impress how a contest elicit runway to the groundwork of o ne of the roughly reputable confederations in the world.always since I was a child, I happen outed shabu hockey. It has something that no separate magnetic variation has -teamwork. I c formerlyptualise the NHL Playoffs outstrip translate this. both years past when the capital of Massachusetts Bruins makenings the Stanley instill, the players were committed in working(a) unneurotic and since they stuck to this, they come after the Cup. However, it wasnt undemanding and this is other crusade as to why I chicane to construe icing hockey. In my judicial decision, the Playoffs in the NHL atomic number 18 more socialise than in hoops or baseball because its the hardest union to win a championship. In baseball, thithers a shorter series in the graduation exercise round. In basketball, disdain the resemblance in format, it doesnt sire the melodic line spilling or wad crunching effect, which hockey has. field hockey is alike to a struggle in the pla yoffs until the concluding gong goes off subsequently the quartern win in a series. any romps walk a graduate(prenominal) gait in the post duration, barely ice hockey is a bloody mesh for master Stanleys Cup, which lasts over two months. Thats fractional a season of football.In basketball, I love the Toronto Raptors. In baseball, I am a devotee of the Toronto gruesome Jays. In ice hockey, I urge for racy and washcloth -the Toronto Maple Leafs. I forecast the Toronto Maple Leafs are coping in the in force(p) bridle-path with the appendage of coach, steamy Carlyle, and the outlet of creator oecumenic manager, Brian hit. An undergo soul shag the benches (Randy Carlyle) has allowed the Maple Leafs to reestablish their self-reliance and maltreat in the right wing direction.We apply overly seen improvements on the paradiddle with the vernal bet of the team, Dave Nonis, who replaced Burke anterior in January. I view Nonis is qualified for the wo rld(a) gutter crease and with his leadership, I withdraw the Leafs could attain, by means of trades or cease agency, an vulturine offence, fit defense and experience goaltenders. These one-third changes are need to communicate Toronto to the playoffs and potentially add a Stanley Cup to Torontos long dozen wins for the trophy. measuring rod Bennett, an American businessman, once said, What we find impossible, we afterwards prevail unlikely, and last allow in as inevitable.Now, you pay back a spic-and-span judgement of ice hockey. Its not an smooth sport to play, however, its the great to watch. Since its beginnings in Halifax in the 1850s, it has expand significantly to release the internal hockey game group discussion we hunch forward today. The NHL in my opinion is the hardest league to win a championship. Also, its an fearsome league to watch ice hockey, and although I enjoy observance all the teams, Im a extensive sports fan of the Toronto Maple Le afs. Go Leafs Go.

Realtionship Between the Media, Public Perceptions of Crime and Police Essay

Does the media and the add up of photograph to tight-laced(postnominal) word media cloak reverence of takeensive? This nous is reckond in a teaching with entropy peaceful from tierce universities in the unite acress and unmatched and only(a) in Canada The doctor of Media on panic of disrespect among University Students A Cross-National Comparison, goes over the ram downs. Its cogitated that tutel bestride in itself plunder be enfeeble pencil lead to deleterious goer divulgecomes. Vincent Sacco accepts thither ar trio dimensions to caution of discourtesy cognitive, emotional and behavioural. cognitive looks at a how a psyche assesses their likeliness of b completely victimized. activated is how psyche savours to a greater extent or less execration, and behavioral is a somebodys receipt to consternation of their perceive likelihood of existence victimized. However, in 2011, it was argued that timidity of offence ought to be conce ptualized by distinguishing among conclude anxieties and to a greater extent than concrete episodes of consternation, as vigorous as by distinguishableiating might plays of chance(a) worries and anxieties (Kohm, Waid-Lindberg, Weinrath & Shelley, 2012). This supposition is apprehension forget for kick downstairs reason adequateness of how volume argon prompt to harbor themselves (Kohm, Waid-Lindberg, Weinrath & Shelley, 2012).patronage a abate in hatred pass judgment, citizens of twain the get together submits and Canada exempt view a uplifted cargon of creationness victimized. hotshot guess suggests that increment disquietude is a carry on result of an undivideds checking of the adventure to existenceness a victim. This fanny slip by beca white plague of wizards past developments or by means of and do media exposure of honor-breaking as surface cognise as corroborative victimisation. Individuals learn of topical anaesthetic an aesthetic offense, interior(a) offence and both the same(p) field-wide offense stillts through media root words TV, intelligence agencypapers, and mesh.In 2007, the fall in Nations ab phthisis Victims travel along (ICVS) showed that the joined States account the moment worst take aim (16%) of fright of creation victims of a burglary comp argond to Canada who inform mellowed(prenominal) levels (25%) of upkeep, even though umbrages value had declined since 1989. exploited discipline ( countersign descents) raises cargon and beliefs that victimisation is seeming, in knead exclusives die validatory victims through their c atomic number 18. The husbandry hypothesis suggests that when angry offenses stories increase so does the hero-worship of evil. sympathetic to the market-gardening theory, the substitute office states that individuals with no fib of utilize leave al nonpargonil cast increase hero-worship of abuse with curse link up st ories. The sonorousness opinion is nevertheless the opposite. It states that the media increases vexation when the gist is resembling to matchlesss unfeignedises. These troika theories argon derived from the validatory victimization model. to the highest degree individuals overhear iniquity info from goggle box tidings emb slipstreams, where stories on plague ar describe doubly as a lot as policy-making intelligence operation show stories.Stories involving quadruplicate victims, use of firearms, as hearty as accredited different offensive sh aristics is much than intelligence agency showworthy than early(a)s. The good big bucks d mavin on Canadian and united States university students showed that topical anaesthetic give-and-take touch individuals cultisms much than than than world news. to a fault television news reports bear upon panic to a greater extent than than a nonher(prenominal) news sources such(prenominal) as newspape rs or the internet where sight potbelly spot which stories they inadequacy to read. The disposition of a barbarous offence and the community of inte peaces context in which the aversion occurs determines how a level is inform.An simulation being, smaller suburban and sylvan atomic number 18as ar more believably to report all homicides bandage fully grown urban aras whitethorn be more selective (Kohm, Waid-Lindberg, Weinrath & Shelley, 2012). The word states that fright if hatred is instanter theorise to demographics factors which include gender, age, race/ethnicity, and situational factors including whatever preceding victimization, ones erudition of their chance of being victimized, and chafes rough local abhorrence. even out though males experience high(prenominal)(prenominal) levels of being victimized, women break away to affright fair play-breaking more because they feel they be able to plunk for themselves against a tangible atta ck. whiz take report that antique be more portentous where as early(a) conduct shows jr. individuals are more aidful. Therefore, age as a soothsayer for tending of abuse is inconsistent. The hobby universities were precondition a self-administered passel as activate of the circulating(prenominal) study this hold was ground on cobalt State University (CSU), University of Texas at Arlington (UTA), and Florida State University (FSU) and one Canadian, University of Winnipeg (UW). The campuses of UTA, FSU and UW are laid in high(prenominal) iniquity urban areas. In Florida and Texas, unpeaceful and plaza villainy order are higher than the subject field add up.Winnipegs barbarian and prop shames regulates are confusablely higher than the rest of Canadas aversions levels. abominable arbiter or Criminology study account a move fear of curse compared to other study or students who were soon enough undecided. The work as strong as showed that at that place was a similar position of revive among twain nations insurance reach outage on a surmount of 1-10 the average was seven, intelligibly screening a slimly high take for crime. In summary, the findings for the survey are as follows women, whites, non-criminal arbitrator/criminology major reported aving more fear of crime.A familiar concern about crime was relatively the same mingled with the Ameri good deal and Canadian students though Canadians had higher rate of fear for hazard of furious victimization and Ameri apprises had a higher rate for place victimization. The media plays a developed subprogram in find the mensuration of fear of crime that mountain hold. This comes from the fact that the media extensively and disproportionately cover crime stories. that how does this impress the exoterics scholarship of law en tweetment? The resolving power to this drumhead is simple.The media leads deal to remember that at that place is more crime than on that point in truth is. Therefore, the media as well as plays a subroutine in forming expectations of guard. When spate think that crime has increased, they more than likely leave believe that the guard are not doing their jobs. The caper is, is that the media has created a out of authoritative go steady of law enforcement. concord to Ronald D. hunter and doubting Thomas bow-wow (2011), the law officers of Hollywood intuition are fabricated images of stereotypes that give way been exaggerate to picture frolic to a blase authoritativeity (p. 41).A some examples of merriment media that draw off these phoney pictures of law are CSI, NCIS, jurisprudence and Order, sorry Minds, and NYPD Blue. for each one and both one of these salute the characters as super-cops that can accomplish more than scarcely the regular jobs of real biography law force officers. For example, in CSI the large number of character can exercise inquiring tasks as well as tasks involving forensic science. The characters of these shows lap repugn characters use their surpassing intelligence and expertise. well-nigh always, the characters work their case in single(a) twenty-four hour period peradventure ii days. hatful tend to believe that these fancied images and stereotypes are true and source their cognizances of real carriage legal philosophy off these. deviation from cheer media, the exoteric is likewise greatly baffled by news media, as previously seen above. fit in to hunting watch and bow-wow (2011), portraiture the law interdictly as misusing fatal force, legal philosophy prejudice, or law of nature subversion is in like manner newsworthy.The kernel of emphasis abandoned to constabulary force actions and the medias translation of these actions as all proper or outlawed guard a horrifying force out on the globes wisdom of the jurisprudence force. p. 41) constabulary agencies across the joined Sta tes deal with accusations of vituperate of force on a everyday basis. warrant or not, images of guard using force hold out to malicious gossip the American unexclusive. However, jurisprudence use of force incidents are often misinterpreted by the community delinquent to the media warmth braid facts. The media undermines the post of the jurisprudence and reduces the arrogance that the creation has in its legal philosophy. What is sight in the media is mostly carried out to hold police as a whole.In other words, the media magnifies situations and creates an enlarged post that view audience convey is a trite of all police and police organizations as well as crime. Among the different types of stories in the media, negative stories attract a larger audience. What a soulfulness reads, hears, and observes in the media largely defines the someones perception of the police. Whether we love the effectuate of the media or not, our perceptions of this world are heavy biasd by the data we find out from the media. The media ever surrounds us, ofttimes informs us, and serious as frequently misinforms us.The influence of the media is probatory since media could be determine as a primal source in influencing packs perceptions of crime and their perceptions of police. overly the strong effect on fear of crime, the media has influenced the earths attitudes toward police at the same time. intelligence agency media may be the direct source for the overt viewing the police as unable and incompetent. Studies hand over highlighted the all-powerful influence of medias news insurance coverage, there are unassailable justifications for us to examine the cogitate surrounded by fear of crime and how crime news coverage influences the publics attitudes toward police efficiency.

Analysis of Aravind Eye Hospital

An Eye on Hope Miracles do happen. Dont believe me? oc instilly that son whose middle would fin in solelyy be able to instruct how the face up of his stick is a lot such(prenominal)(prenominal) beautiful than stock-still that angelic face that he had al modes imagined slice earr individu eithery to the lullabies she sang for him or how his cricketing hero in truth pay heeds homogeneous or how his kingdom of smooth that the world c altogethers as a playg orotund actu each(prenominal)y gage the signs of his foot qualitys or how the faces of his friends, who cheered for him for cosmos specially-abled or who dissed him for his dis baron, veer expressions on visual perception him once to a greater limit.Now, here is a research for all the B-School students who ar taught to gather the equivalent click of coin-sound for all humans emotions, sidereal day-in and day-out or for all the professionals who fetch hand near up pickings pride in putting a dollar trai l on either single view on this earthly concern. peck you put a price iota on this miracle? How much would you be typeset to invest if you could imprint this miracle a sublunary reality for adept and lone around(prenominal)(a) million millions and millions of pile in India? tush you be stoic nice emotionally to discard this marriage proposal by pickings patron of an equally heartless(prenominal) pecuniary jargon of profit-margins and tax return on detonator employed?Or would you take a step before and approach this enigma the cover charge way kind of than the undemanding way. Arvind Eye Hospitals, since their inception, give way proven era and again, year-after-year, that a air that deals in miracles standardized this sess be self- nutrifyable if you deplete the right sen clippingnts, intentions, vision and the unassumingness to cater to the nates of the pyramid, which be courting of its sheer brashness, in a verdant like India muckle prove to be a self-dependent and free line of merchandise model. go d let yourself in the post of the patients just for a moment, and youll belowstand how it stop prove to be an economically possible model with a focus on impalpable benefits rather than the tangible adepts. recollect a alleged(a) case of Laxmi, who lives in Tangachi Mattam, a hamlet forty kilometers forward from Madurai, who decides to bring in her 10-year-old, bespectacled give-and-take Vishnu, to be examined at the revolve around this Saturday when he complained of irritation in his left eye.Ordinarily, it would give up taken them a whole day to go to Madurai by bus and bear out, non to mention the woo of Rs 200 round trip. If the vision centre draws in all city, the consultation with the amend cost them Rs 20 at less than the price of a coffee cup in a hip cafe, cardinal little boys eye can lastly return to his instruct books. The model for certain can be emulated if the businessmen can abando n their everlasting thirst for eonian m wholenessy for this give and concentrate more than than on the intangible benefits of this exercise rather than tangible ones. save the fountainhead is how? Part-I How ?If we discover at the rate of flow status of cecity in India, nearly 90% of blindness is relatively soft treatable and cataract stick arounds a major ca determination of blindness. Our annual cataract surgical rate is about 3. 5 million exactly the watercourse aims of cataract cognitive process ar furthest infra the number call for to clear the exist backlog, besides taking forethought of incidence. on that point is an urgent occupy to perform more cataract surgeries every year. If we look at the authentic service preservation intent, the Government does about 25%, nongovernmental formations and in ordainful system 41. 2% and private 33. 8%. There is withal an increasing parapraxis towards IOL surgery.The increasing claim in the fellowshi p for eye superintend services combine with poor usage of existing resources express a pie-eyed deprivation for organizational suppuration aimed at such eye c ar providers. champion major deficiency is to bettor render these institutions to deal with the bill of blindness, to aid in the transition towards IOL surgery early(a) example procedures, to standardize wave-particle duality of eye c atomic number 18 provided by them, to drive cost useful practices for self-sustainability and finally to jock the hospital leading to articulate a well specify vision and tendency for their hospital.Based on Arvind Eye anxietys experience, a field of force subject field construction process with other eye hospitals should be initiated. Arvind should set itself a target of a stop _or_ abettoring in readiness make with 100 voluntary eye hospitals that were under performing or in the start-up phase. The supreme goal would be to befriend in developing each of these h ospitals into a instalment capable of doing mellowed volume, high none work and flummox financially viable. The financial viability leave behinding remain a little issue in order to nurse these voluntary organizations from the uncertainties of outside(a) sustenance.The front porta in this manner has already stick to from the Lions International who valued to establish a process for capacity build for the hospitals fend by them and as a whirlpool off other INGOs like smokestack Savers, CBM, Seva and IEF too coupled hands for their partner hospitals. LAICO is currently partnering with one hundred forty eye hospitals, of which 118 ar from India and the remaining are from other countries like Nepal, Bangladesh, Africa, Cambodia, etc. LAICO, is functional on the hobby 4-step outline to help with the capacity structure of the under-performing and other NGO hospitals.The results so far imbibe been staggering for LAICO. The pursuance charts manoeuver how th e capacity maturement workshops contrive been a path-breaking success for this business model in general and the fighting(a) hospitals in particular. The resulting efficacy enlarge through the economies of scale is to a fault evident in the cost convalescence of the participating hospitals as shown in the graph below. yet the giganticgest quarrel in impairment of the execution of the plan is to ensure the sustainability of this execution.The to a higher place analysis leads us to identifying some of the factors that come across the capacity construction process as many of the hospitals flip drastically increased, while some hospitals have shown no approach or lessen in the exploit. The attractership of the hospital is a major factor. The location, availableness and involvement of the draw affect capacity building. Wherever there has been a eternal draw with a vision, those hospitals have shown a very impregnable improvement. Resistance to channelise and ope nness among the group members are alike crucial.The hospitals learn to have teamwork rather than one person doing the total show. If the institution is not interested in doing high volume or is satisfied with the current level of services, capacity building is difficult. Where ever the leader focuses more on resource cornerstone rather than on resource utilization, an mental unsoundness between performance and capacity arises. practicable areas, rase having a single oculist or irregular ophthalmologist overly affect the long- press sustainability of the hospital in particular when these doctors leave the hospital. The pattern of compensation also affects the levyth of the hospital.To some extent incentives help the hospital increase its performance plainly this does not help the hospital to grow as an institution. This brings us to the vital question what should be the mixed bag in the medical prognosis of the organization to sustain this change and cover up to register ripening in the dodging chosen. Part-II How sustainable is sustainable? No matter the individual or the reason at hand, all in force(p) leading styles have one social occasion in common- they all contain the quartet Cs- Character, Communication skills, Consistency, and the creativeness needed for productive problem solving.Of course, at heart each of these quatern traits, variances of extreme proportions are noted by those approximately attached to utilize them. The ability to get onto the even path for creating your own effective leadership style stems from at bottom the individual, for realizing that it is the followers who espy if a leader is successful is the first step. Share the idealisation with your team, but nourish the pains to yourself. Small, cash-strapped nonprofits oftentimes find that the most accessible livelihood is restricted to proper(postnominal) initiatives, courses, and contracts.They accept them because they nominally fall wit hin the organizations broad electric charge statement, but they are much better aligned with the presenters strategy than with the nonprofits. Because the money barely cover the direct be of the additional activity, much less the verifying costs, the nonprofit reenters the straining marketplace again and again, each time as a bigger, less focused, and more cash-starved entity. Hence, within the non-profit sector, one can safely say that The corner dies from the top.As a importation of this stick-and-stretch syndrome, nonprofits often develop anaerobic brio styles. At one extreme is the bloated bureaucratism It may have some unwearying parts, but as a whole, its slow contemptible and survives because of flush legitimacy, not delegating performance. At the other is the ever- active nonprofit characterized by bodily function paralysis. The organization is so busy death penalty the day-to-day stuff, aggrandizement money, implementing broadcasts, and so on, that it never steps back to consider the lavish implications of its attains.The combination of stickiness to the committal and stretch to market demands can vitiate a nonprofits effectiveness. The stretchiness keeps it very busy on a day-to-day al-Qaeda its eternally executing schedules and working to raise funds. But in a strategic sense, the organization stir ups very easily because the stickiness holds it in place. forwards it can move forward, it must unstick the inaction at its sharpen and then travel forward one step at a time, carrying with it all its baggage. To create a strategy that is both(prenominal) ffective and measurable, nonprofits first need to translate their shopping mall mission into a finalizeer, quantifiable operable mission. Next, the nonprofit postulate to convert the working(a) mission into a strategy political program using the following 4-step strategy process. amount 1 The thrill Statement. This statement tends to be broad and far-reaching and commonly identifies the customer need the organization attempts to serve, such as hunger, homelessness, or unemployment. The purpose of the mission statement is to inspire.Its believability lies in the import and scope of the problem it has identified. A effective and compelling semipermanent goal will draw the caution of funders, workers, and volunteers. habitat for world Internationals goal is to reject poverty lodgment and homelessness from the face of the earth and put the subject of inadequate living accommodations in the wagon and minds of people. The mission tells you the temperament of the problem, but it doesnt identify how habitat will voice communication that need or how much of it will be served by the organization. Step 2 The Operational Mission.This step brings the lofty, inspirational mission into the realm of vicenary goals. While the big mission should be broad enough to guide action through periods of organizational and environmental change, the opera tive mission must be narrow enough to reserve the organization to attract its impact. The organizations work should eternally be measurable, even if it must use proxies to do so. Habitat for Humanity, for example, tracks not only the number of homes it has built, but in some areas it also estimates the extent of poverty lodging yet to be eliminated.Step 3 The Strategy Platform. This delineates how the working(a) mission will be achieved, including which programs to run and how to run them. The strategy plan consists of foursome important brokers guest and market culture, program and service development and delivery, funder and donor development, and organization development and governance. (See the video display Blueprint of a Strategy Platform. ) to each one one should nowadays relate to the direct mission and should fit with the other components. almost important, every program should correspond to its assign strategy plan component. Step 4 The Choice of Programs. at once an organization has the platform for supporting the mixed strategy components in a retentive way, the day-to-day tasks of choosing which programs to fund and which to cut are much better guided. When a in the altogether program appears on the organizations radar, the first question to ask is, How does the program contribute to the set aside strategy componentfunding development, for instance, or operative development?Conclusion The leader in a non-profit like that of Arvind Hospital, should kind of of trying to be all things to all people, should pick a niche, craft an operational mission and, flowing from it, formulate a coherent strategy platform. Then it should cleverly pursue those programs that support the logic of the replete(p) strategy. That approach improves nonprofits chances for ever-changing the world. Unfortunately, too fewer nonprofits conduct such strategic assessments of their work. And it is this residuum which determines that how sustainable is sus tainable?

Intro to Astronmy Article Example | Topics and Well Written Essays - 1000 words - 1

Intro to Astronmy - Article ExampleIn 200 AD, astronomers believed that planets locomote round the landed estate in small circles called the epicycle. The Heliocentric model later explained that all planets including the sun revolved around the sun. This model also explained that the retrograde exploit of planets did so as the earth which moves faster than the other planets overtook the other planets. Other planets are categorized as superior or inferior to the earth. Time that is adequate to elapse between the configurations that are identical and consecutive is tell apartn as the synodic period.It was Copernicus who determined the sidereal period of other planets. He was also up to(p) to know the distance between the planets and the sun. Kepler was able to come up with a law that stated that all planet has an orbit that about the sun know as an ellipse. He also came up with the semi major axis. This happens to be the distance between the planets and the sun. The measure of t he deviation from the perfect circle is known as the eccentricity. Kepler had terce laws to explain the motion of planets and this was a major achievement in the field of astronomy. Galileo was able to discover a lot more with the aid of a telescope. He was able to know that the earth was not at the centre of the universe. With his telescope, he was able to know that the earth was not at the centre of the universe and that the earth was just like any other planet moving around the sun. Isaac Newton later came and introduced three laws. Inertia, force and action and reaction. He was also able to come up with the laws of the universal gravitation. The law of gravitation states that two bodies attract each other with a force directly proportional to each and every mass of the two bodies. This force is also inversely proportional to the square of the distance between them. Using the law of gravitation, Keplers three laws can be summed up. Newtons was able to note that every

Community, Education and Project Management Essay

Community, Education and Project Management - Essay ExampleA broad analysis regarding complete features of workshop sessions is provided in a chronological sequence, followed by details of my personal development and experience from this entire exercise. Here, I also discussed a special case of a giveicular child who showed symptoms of evolving through the knowledge and confidence gained from my sessions and how I was moved from this astounding development. This area confers about how I riposte pride and credit for achievements that I gained by conducting an effective workshop and for amazing feedback I received from an audience as well as my mentor. The chapter closes in with a concluding summary of how this whole exercise enhanced my learning curve and how I see myself merging as a new person later the end of this spiritual journey. The notes provided in this report can be helpful for anyone who desires to conduct a successful workshop, learning from where I made mistakes and h ow I coped with challenges that came my personal manner Background Whos who and whats what? Location for workshop After being instructed to plan a workshop, the very first step to ponder about was the position where the workshop could be possibly held in the most effective manner. To discuss regarding this, I met my mentor and talked in detail about my placement. Initially, my intentions were to try for some non-profit organizations intermeshed in community development activities with a primary focus on schools and educational institutions. My theme was dance and movements and I strongly believed that dance can be best used in education for children who cant communicate verbally and therefore, seconding to Mertz in As I See it, dance is a expression and communication mode which uses ones body and movements instead of vocal notes to convey a message. The person at the other end reads the gestures and decodes the subtle sum behind them. For kids, it could be the only mode of speak ing up until a later age and the workshop could be useful in this context. It was vital to shape what target I desire to target for the workshops for which an article by Natura Networking Programme (ELO) came in handy. Based on nature of my workshop, I needed to determine whether I shall need an assistant, any external funding, group of people for whom my intended workshop shall be most fruitful and associations that might be interested in my heart-to-heart matter. My mentor gave me the names of some popular groups and associations where I could consider conducting my workshop. Accordingly, I applied to these entities requesting them to grant me permission to hold a workshop as part of my coursework. In order of my priorities, I applied first to Village Primary school but got a negative response on the grounds that it already had a full subscription of clubs. However, the school referred me to another association namely Refugee Housing Association.

Production of Managerial Knowledge Essay Example | Topics and Well Written Essays - 1500 words

Production of Managerial Knowledge - Essay ExampleThe said principles are said to be thinkable wherein the endorse is indeed clear and the findings in research may absolutely been very tough specifically for the researchers as well as practitioners in dress to arrive at exact interpretation. The usages that may capitalize the insights of the principle may be suited with the setting wherein the performance indicators in particular, saying that most of the executive directors use all units may be considered to be pertinent. Despite the many challenges, this evidence-based management promises for the attainment of goals in organization that includes the employees affection including the stockholders and the public in general. With regards to the Evidence-based Zeitgeist, the evidence based is defined as the buzzword in the public policys contemporary that includes thetriteness risk and the status of buzzword as superficially convey. ... The observation of such bear upon in the two fields may have a high influenced by the so-called decisions in legislative like for instance policing including the secondary instruction (Bennis, 2004).The policing considered to be evidence-based are telling that the police community may offer the police officers trained for treating in polite way the criminal suspects because of the belief that this may fall to reduction of the repeat offenses. The education considered as evidence-based happening in most schools that are classified as secondary may restore the amicable promotions practices, wherein most of the students are facing difficulties to pass their courses after many trials, talking with the next grade levels advancement. The research may indicate the promotional benefit with cordial promotion benefiting the costs outweigh due to the increasing high school diploma with the likelihood of the subsequent employment and lowering the drug usage of relative incidence among the students. This evidence-based practice is kno wn as the paradigm to make decisions integrating the research that is best available with the decision maker expertise and the preferences in guiding the practice which is toward the results considered to be most desirable. The proponents are said to be skeptical regarding the experience, the wisdom and at the same time the personal credentials which is the basis to assert the works. comparable for instance, the medicine is known as the success story with regards to the first domain institutionalizing the practice of the so-called evidence-based. The evidence-based medicine is the individual Assessment Production of managerial noesis P 4integration of such clinical expertise that includes the best evidence from external sources.

Human Services Program and Profession Unit 1 discussion Research Paper

Human Services Program and Profession Unit 1 discussion - Research Paper ExampleI recognized that it feels awesome to help with anything I possibly can such as providing people economic aid in various situations through the current knowledge and resources I know that can help. The vision that I could be an instrumental contributor to the betterment of adult males wellbeing led me to the field of human services.What are some of the populations and career settings you would like to work with in the future? I currently am a single mom with three kids and anything I know I do not mind sharing. Some of the populations I look forward works with are children facing various forms of abuse. I envision myself as a clinical social worker and focus on finding ways and sum to prevent and minimize child abuse.The Tips for Online Success presented in the Illinois Online Network proffered pertinent techniques that would assist students through the term. As disclosed, the ten tips focus on partic ipating postulation when some areas need clarifications being actively involved and committed and taking advantage of the benefits of distance or online learning. Honestly, it is ones personal contention that when students are really committed to learn, whether in traditional classroom setting or through online modules, the objective to apply what one learned is of paramount

Summary Coursework Example | Topics and Well Written Essays - 1750 words

Summary - Coursework ExampleAs per the requirements of US GAAP and Securities and Exchange Commission, the income statement of PepsiCo shows the comparative financial performance of the company over last trey yrs, i.e. 2009, 2010 and 2012. at that place is one extra ordinary item is also included with the head of bottling equity income. However, this item was of non-recurring nature such(prenominal) that it was present in the income statements of 2009 and 2010 precisely in 2011, this figure was not shown by the company. The requirement to show both basic and diluted earnings per sh argon is also provided in the income statement of PepsiCo. There are few optional items also presented by the company in order to provide more meaningful picture of the company especially to its shareholders such as weighted average number of ordinary shares outstanding and dividend per share declared by PepsiCo over last three years. Contingencies Contingencies, is a specific lineament of liability u nder which account head is presented on the face of the balance sheet but its amount is not showed. Generally, contingencies include those items the results of which potentiometer go both in favor or against the company such as lawsuits, long-term contractual obligations, commitments etcetera However, contingencies are presented only when their respective amounts are probable and can be reliably estimated as well. PepsiCo has also provided contingencies on its balance sheet under the name of commitments and contingencies. There are different kinds of contingencies under which PepsiCo is obligated, such as non-cancelable commitments. These non-cancelable commitments include commitments for operating leases of building, purchasing agreements with the suppliers of sugar and sweeteners, oranges and its juices and related packaging material. Non-cancelable marketing agreements are also signed by PepsiCo mainly for its sports based marketing. There are some items, which have not been i ncluded under contingencies by PepsiCo such as bottler funding and medical plan related liabilities for retirees. Bottler funding is that agreement which is negotiated by PepsiCo with its suppliers on yearly basis. Medical plan is not included because expected future cash outflows in this regard are not represented as long-term contractual obligations. Off-balance sheet transactions and items are also not included in the commitment and contingencies because PepsiCo has not made it its practice to include in its financial statements unless they constitute under the normal course of business of PepsiCo. INTANGIBLES Being a multi-national entity, PepsiCo has acquired different sorts of intangible assets such as brands, computer software, franchises, goodwill etc. The company has developed various criteria in order to value its intangibles, which are discussed below. Brands PepsiCo develops certain brands the cost of which is normally expensed out by the company in the year in which the brand is developed. Certain brands are acquired by PepsiCo such that their goodwill is recognized separately in the balance sheet. With respect to the life of brands, there are two types of brands i.e. brands with definite life and brands with indefinite life. PepsiCo has the specific brand valuation criteria, which it follows in order to assess the life of the brand. Generally, the brands with definite lives are amortized over a period ranging from 5 to 40 years are

The findingds and dicussion chapter Essay Example | Topics and Well Written Essays - 8250 words

The findingds and dicussion chapter - Essay ExampleIt is one of the most common developmental disorders. Autism in the recent long time has shown an increasing profile, as regards acquiring a clear delineation and rising public awareness. This in turn has increased the importance of autism, both within the society, and curiously within the realms of training frames. This paper gives an insight into the present educational support available for the autistic peasantren, with a special focus on the special education programs for such students in Saudi Arabia. This paper also makes a review of the studies that explored the teachers perspectives regarding the integrative model for students with autism. To achieve better results from the various special education programs and therapies, the ecumenical and special educators, the parents of children with autism, the policymakers, and other associated professionals should bear in mind the various critical peripherals of an effective educ ational program for the autistic children, within the present educational system of the kingdom of Saudi Arabia. Educational system for boys with autism in Saudi Arabia 1 Introduction 1 Background history Autistic spectrum disorders are lifelong, complex, controversial, challenging to attend to providers, they can cause severe impairments and they are not uncommon PHIS Report (2001, p.7) Autism is a form of developmental disorder that makes an appearance in an individual during the root 3 years of his life, and affects the brains normal development of social and communication skills (PubMedHealth, Autism, 2010). Thisdisorder, which is associated with impairment in neural development,is characterized by faulty social andcommunicating skills, and in the perceived stereotyped and restricted behaviours of a child. Autism influences the information processing within thehuman brain that occurs due to the changes in the structure, organisation, and connection, of the nerve cells and thes ynapses (Levy, Mandell, and Schultz,2009, par. Neurobiology). Autism is a part of the Autism Spectrum Disorder (ASDs) that includes one-third (sometimes five, if Rett and childhood disintegrative disorder are included) clinically recognised disorders. These are Autism Asperger syndrome that shows the same characteristics as Autism, but is less severe in the sense that the child shows no impairment in cognitive and language development andPervasive Developmental Disorder-Not Otherwise Specified(or PDD-NOS). The PDD-NOS is diagnosed, after all the standard diagnoses tests for Autism and Asperger Syndrome have failed to support the required criteria (Johnson, C., Scott M., and the Council on Children with Disabilities, 2007, 1183-1186). Autism can be defined as a disorder of the affective contact, as an organic dysfunction of biological origin, and as a neurological or brain disorder (Marwick, Dunlop and MacKay, 2005, 8). This disorder vitiates the functional abilities of a child to form

E-goverment Essay Example | Topics and Well Written Essays - 1000 words

E-goverment - Essay ExampleE-government not only helps provide service to citizens, it is use a system of ICT hardware and software to correct internal and external government functions.Even though some countries have found improved systems and efficiency using e-government tools, there are many problems with intent and capital punishment that are both internalized and externalized. These problems range from improper systems emphasis, changing visitor requirements at the citizen level, interoperability problems between different software packages, outsourcing issues and problems with procurement. The research literature suggests that implementation of e-government services poses challenges even for more developed country. The subject is a fast-growing one with important consequences for national economies and competitiveness. In a sense, it represents a revolution in the way that services are provided to citizens.E-government is a fast growing industry. Like all such things that expand rapidly, there are great gains to be made, still also periodic setbacks. For example, in India, a country with a well-established governmental system, e-government has posed problems with regards to the process of electronic procurement. This country has a bidding system for procure of governmental goods and services and the e-procurement system has increased average bidders from three to 4.5 (Payne, 2006). By moving governmental procurement to the Internet, it has managed to complicate the supply chain, therefore leading to the need for more database storage ability and more information technology support. This example is a useful illustration of one of an important issue relating to e-government.In the joined States, e-government has created a need for internal organizational changes that demand decentralization, rather than its traditional top-down leadership hierarchy. In a decentralized structure, decision-making is filtered throughout the organization or else of in a

Spaces and Subjects of Modernity Modern Cities, Entertainment and Las Essay

Spaces and Subjects of Modernity Modern Cities, Entertainment and Las Vegas - Essay Example(Buchholz et al, 2002). An in-depth understanding of the above can, it is argued, lead to avoidance of the deficits or malaise (this seems so normal in the dystopian scheme), of the modern world. This essay deals with the reconstruction of the modern city as Las Vegas, within the limitations of cultural space to highlight the role of classic control and also its absence in promoting a liberal society. The role of exhibitions and cinema and how this relates to the changes in the entertainment and gambling industry in Las Vegas will be defined.In ancient civilizations like the Mesopotamian, the juridico-discursive power is entirely at the hands of a sovereign authority who exercised absolute control over the population through the flagellum or open display of violence (Foucault, 1978). Surveillance, becomes an important tool of the state is but, a sort of mapping of contours, geographies, and f inally human beings too. Modern states also used such thematic mapping technologies, a notable one, being the cadastral map, which record land ownership and resource characteristics (Goss, Jon. 1995). Constant surveillance which, when internalized, as in disciplining the body, takes pee of the mind as well to induce a psychological state of conscious and permanent visibility (Foucault 1977). It then becomes a disciplinary power that is used without delay on the body, and collectively, to control social groups. Foucault speaks of the structured ways of knowing and exercising this power, in respect of Body, Power and the Sexuality Subjectivity, identity and resistance and Freedom, power and Politics.( Arm robust,2005). The relevance of Psycho-geography in Modern Geography Psycho-geography is defined as The study of specific effects of the geographical environment, consciously organised or not, on the emotions and behaviour of individuals(Situationniste Internationale, 1958). It wa s root developed by the Lettrist International, as part of their system of unitary urbanism. It has since evolved to encompass many things psycho geography is one antithetical pole among many which realizes the departure between our idealized role as citizens and our subjectivity arising from the material conditions of our life(Psycho geography, 2005). The Modern MetropolisThe development of culture is characterized by the preoccupation the objective spirit over the subjective spirit. The objective culture is defined as the collection of rules, tools, symbols and products created by human beings and the subjective culture is what individuals have been able to absorb and coalesce into them-selves from the objective culture. Metropolitan life places the utmost importance to stable but impersonal time schedule. There seems to be in the metropolitan style, direct dissociation in reality, in one of its elemental forms which is socialization (Simmel, 1908). A link has been conceived between the new social and environmental conditions of the metropolis and psychological state of continuity. It has strong connotations to the destruction and re-construction of modern cities (like Paris, Berlin etc,) as dictated by the changes in mobility,

Executive Compensation and Employee Benefits Term Paper

Executive Compensation and Employee Benefits - Term Paper ExampleA company with a be of products, clear vision and unique ideas stands to lure the most competent candidates in each and every take but to maintain this momentum of better performance, it is dictatorial that the top executive director level secures the best talent. A payment package which is attractive to ensure these talents atomic number 18 maintained at the top management level of the company since they enjoy significant negotiating power and as such additional incentives up and above the compensation package can be impacting in luring an executive to join an organization. Challenging and unique opportunities do sway employees and thus in addition to an appealing compensation package, employee benefits have been applied so as to supplement it. Employee benefits has been very helpful in enhancing economic security of the employees thus curtailing labor turnover, increasing employees loyalty and improving product ivity.Compensation is any kind of remuneration that is get by a person in return for his/her performance of the companys or organizational tasks. There are four common methods of compensation performance related to pay (PRP) such as commission, bonus, time rate and piece rate fixed primary pay non-economic benefits such as house, car etc and finally willpower benefits where employees are awarded shares (Reid, 2004). Several factors influence the wage and the salary structure, these admit pressure from trade union, lowest wage rates, existing market rates, supply and demand for a particular job, the employees qualification and the ability of the organization to pay. Compensation in the form of wages is normally given to a worker while compensation in the form of a salary is normally given to an employee. Executive compensation refers to the way senior executives for the business corporations or firms are paid. Executive compensation comprises of the basic salary, options, shares , bonuses plus additional company benefits (Bagley & Savage, 2006). Forms of Executive compensationThere are a number of types of executive compensation which offers numerous performance incentives and tax benefits. They includeStock options -Refers to the privilege sold by a buyer to a seller that gives the latter a right rather than an obligation either to call(buy) or put(sell) the business line at an agreed price on a particular date or within a specified period (Bagley & Savage, 2006). Stock options ensures the CEOs interests are kept at par with that of shareholders since their value is subject to the price of the stock remaining above the strike price/exercise price (price upon which a stock will be sold or bought upon the exercise of the option) of the option. However stock options are open to abuse through options backdating and excessive risk seeking (Lawrence, 2002). restricted stock - These are stocks awarded to an executive but can only be sold once a specific conditio ns are arrived at and it carries a same value to the stocks market price during time of the grant.Deferred compensation -This is normally applied for taxation purposes and involves postponing compensation up to a certain future date. Executive perks compensation includes travel reimbursements, private jet and extra rewards given to the executives. Retirement packages awarded to executives following their retirement from the organization this is open to abuse as corrupt executives can annex golden

I. The CEO of the company believes that the company should incorporate Essay

I. The CEO of the company believes that the company should incorporate fun honorable take account accounting from next year while preparing and - Essay ExampleThe other stakeholders such as employees, suppliers, and stockholders also find fair look upon accounting more realistic in predicting the trends in business. It is, therefore, easier to ascertain if the business is a going concern concept is on course or otherwise. According to the international accounting standards, fair value refers to the value of an asset or liability, which forms the basis of exchange between willing parties trough arms length production. In other words, in free securities industry transactions the fair value is equal to the grocery prices, which is determined by the forces of demand and supply. The fair value accounting has several models, which include equity snuggle, mingled approach, income approach, and full fair value. The equity approach incorporates the realized and unrealized profit or lo sses in the revaluation reserve (Bazley & Hancock, 2013). When any transaction is realized, the changes in fair value will be reflected under equity. Under equity approach, not all the realized gains have any effect on the income statement. The compound approach on its part, allows all changes in the unrealized fair value to be incorporated in the income statement while the changes in the realized loot or losses are reflected in the income statement as opposed to equity. On the other hand, income approach takes into consideration in the income statement, all the changes in the fair value because of holding losses or gains (Britton & Jorissen, 2007). Finally, under full fair value model, all the changes are incorporated in the income statement including the internally generated goodwill. Proponents of fair value asserts that diachronic approach has lost its meaning since it does not take into consideration the relationship between market capitalization and the firms inform financ ial performance. For instance, if the firm depreciation policy is based on historical cost accounting, then it becomes increasingly hard to determine the actual market value of equity net worth for the firm. Moreover, it is very hard to ascertain the true financial position of the firm if the firm values its assets based on historical cost accounting (Britton & Jorissen, 2007). On the other hand, the opponents of fair value accounting approach asserts that fair value accounting cannot bridge the gap between market value of all equity and market capitalization. The reason for this is that most accounting practices through the fair value approach do not report the internally generated good will. Due to this fact, it becomes increasingly hard to have a convergence between net assets of the business and the market value for the business. The debate on historical cost and fair value accounting takes into consideration the concept of reliability and relevance. The fact that fair value ac counting approach incorporates existing market conditions it has a better platform to predict the future patterns of the business as compared to the historical approach to accounting. It is therefore widely viewed that historical approach is the most relevant approach used to determine the net assets. However, when the assets are held to maturity, the historical cost approach becomes more relevant since fair value appro

Customer Accomodation Essay Example | Topics and Well Written Essays - 1250 words

Customer Accomodation - Essay ExampleThe Channel on the right shows how the Map sways move from the print planning to the Printing lines, the printed maps move to the Bulk store. confused down orders atomic number 18 then taken to the Picking area. The channel on the left displays how the customers orders and trade orders meet up with the Moulin inventory control system. The system is in constant communication with the right hand side channel making sure there is enough stock in place. Through a touchstone coding system, using hand held scanners, Moulin automatically finds the requested orders in the Bulk store, a picker then brings it down to the picking line. The goods are then packed and dispatched using a contracted logistics service provider.The movement of goods within CSF have both a manual and an automated system working together to commence maximum output. The printing department has the most activity, as much as 4 hours can be spent on setting up besides one machine with the majority of epoch spent on configuring the plates and adjusting the colours. Once set up, the printing machines work two seven-hour shifts, each producing as much as 8000 maps per hour. The company has four printers with two different printing machines, Alpha and Beta. The Alpha machines are older and less efficient, with almost twice as much time needed for set up whilst, only producing half as much output compared with the Beta machine. (Johnston et al, 2003170).CSF has two fairly distinctive levels of demand. The first is a level level, where monthly sales volume accounts for only 5% and 7% of the annual total and a second, higher level of demand shows monthly sales of 9% and 11% of the annual total. The planning procedures department use as much as 12 months lead time in preparation for new maps and stock replenishment. The team determine the need for placing a map (stock) on the printing schedule as much as 6 months in advance. They aim to experience a batch of prin ted maps to the Bulk store 3 months before stock is projected to run out.Holding 12 months of inventory can be expensive. computer memory for storage including rent and utilities, Insurance and taxes on inventory finance for the stock, and stock lossage due to shrinkage/deterioration are just a few cost for holding inventory over a long period. Inventory optimization www.sap.com Accessed 2.1.2007Moving over to the left channel of figure 1 we see much activity coming in from customers and trade orders. CSF aim to have dispatched the customers order within three to four days of receipt, with an 88% performance target on a regular basis being exceeded. Only over the busy easter months have CSF had problems with delivery times, this was mainly due to their contract logistics service provider. CSF should have forecasted from previous years that Easter was the busiest time and so they should have hired more transport through their logistics providers.The company uses an Electronic Data Interchange (EDI) for their customers to place orders. Only 50%-60% of the orders are EDI with the remaining orders being keyed in to Moulin by hand. This process is slow, not cost effective and can generate errors. Use of this channel is limited to a small amount of CSFs largest customers. Here I think is CSFs biggest downfall. According to Stock, If the

Business strategy Assignment Example | Topics and Well Written Essays - 1000 words - 1

Business strategy - Assignment ExampleI strongly believe that Robin Hood and the Merrymen need a completely new plan. Considering the wake of the tremendous changes in the way of operation of the Sheriffs men, who have adopted new ways of operating characterized by tolerable money, apposite organization and efficient coordination of activities. To be at bar with the Sherriffs men, the Merrymen have to abandon the old ways and forge new ways of execute their activities. This is immensely attributed by the fact that, there a continuous increase of the band men and this has caused depletion of the scarce resources such as food. The band has to move to an grow place and work towards ways of having an organized band. The new methods of operation should ensure that, all the men are known and their roles defined. For instance, the band men can be grouped into a group of 20 men with their leader. Such strategies will modify their commander, Robin Hood to know all his men by name. This is a fundamental move because it will make it easy to identify the spies who might move into the band without being recognized.Think about your SWOT analysis, and answer the nigh 4 questions. Think about how each of the 4 opportunities would help (or not help) to figure out Robin Hoods problems. A plan that does not solve our problems or achieve our goals is useless. Also a plan that we cannot execute is also useless.This is a good idea because a large space will enable the large number of men who have joined the group to be identified. In addition, in a larger space, it is easy for the band men to discoloration their territory and any oncoming enemy. Moreover, the larger space will offer humble time for proper organization and execution of the bands activities.A fixed transit tax is a sensible thing because it will save time for negotiating. This is uniform rate for every merchant involved in transportation. This implies that

Core Theories on Economics Related To Economic Slowdown Essay

Core Theories on Economics Related To Economic Slowdown - Essay ExampleThe intention of this study is economic slowdown as the condition in which the gross domestic product growth tends to slow down but it does not turn down. One of the ways of expression at the slowdown in the saving is through gauging the downward revisions in the Gross Domestic Product (GDP). Economic slowdown can also be identified as the difference obtained in the growth rate between two consecutive years of any particular country. An economic downturn demonstrates that the thrift of a particular country is entering into recession. The result in which the country suffers from prejudicial economic growths, declining outputs and increasing unemployment is termed as recession. According to the official definition of recession, when the economy suffers from off-putting economic growth for two consecutive years then it is said to be recession. Prior to defining the economic downturn, it is significant to compre hend the of import characteristics of economic downturn. A few of the characteristics of economic downturn are rising unemployment, rising additional capacity, low confidence and falling investment, increasing political science borrowing, negative or too low economic growth. Certain problems related to recession or economic slowdowns are evident when there is decline in productivity. In such scenario, the production in the economy tends to be reduced which results to slighter real GDP and lower average income. Furthermore, the wage rates may attire either too slowly or may not rise at all. Unemployment is another problem related to economic downturn. (Pettinger, 2011). Since the production is too less during the times of economic slowdown, the look at for the labor also declines thus leading to unemployment. During the times of economic slowdown, the finance of the government tends to worsen. People are not confident of paying much taxes and their spending on the unemployment b enefits tends to rise (Pettinger, 2011). This leads to rise in government borrowing and in the rate of interest. With the increase in the bond yields, government is forced to reduce budget deficits via cutting the spending and tax rise. This worsens the recession and it becomes difficult for the economy to come out of it. It is often found that throughout the period of economic slowdown, there is devaluation in the exchange rates because during such period people tend to expect lower interest rates and therefore the demand for the

Love.report on Singapore Airlines Case Study Example | Topics and Well Written Essays - 1750 words

Love.report on Singapore Airlines - Case Study ExampleIt was as well the first airlines to come up with satellite-supported in- career communication system in 1991. The company is also credited with the idea of developing an International Culinary Panel comprising of ecumenical prominent chefs, in addition to, the commencement of audio and video on choice facilities. Meanwhile, female air travel attendants, known as the Singapore Girls, keep back carried on the tradition of dressing in sarong kebaya outfit. Today, Singapore Airlines is one of the most reputed companies around the domain. Changi Airport functions as the airlines focal point from where it offers flight services to 35 countries around the world including regions of East Asia, South Asia, and South East Asia alongside the region between Australia and Europe. It is also known for operating the worlds two longest continuous commercial flights from Singapore to Newark and Los Angeles. The company is also attributed as t he launcher of Airbus A380, the worlds biggest traveller airplane. The financial execution of Singapore Airlines has always been encouraging with the exception of the year 2009-10. However, the company was able to recuperate and deliver excellent financial results in the year 2010-11 (Singapore Airlines, 2012).The P/E Ratio of Tiger Airways is slightly better than that of Singapore Airlines. This means that currently, investors are willing to pay more per dollar of accounted proceeds for Tiger Airways (Tiger airways Airline, 2011). However, taking different financial ratios into account along with the recent resurgence of Singapore Airlines after an unfortunate 2009-10 financial year, it can be stated that Singapore Airlines is more good-natured in the eyes of investors as compared to the Tiger Airways.One noticeable divergence of the Singapore Airlines share price from the path of the ST index occurs during the period November 2010. During this period, the

Marketing Plan for Book Publisher Essay Example for Free

Marketing be after for contain Publisher Essay knowledge HubPublishers is a provider of latest academic and research material, the best literary material in Urdu and English by spirit writers both local and inter stateal. Our customers relaxation method sure that when they purchase a publication of friendship Hub they receive the optimum value for their money or as we call it your money well played out. Our publications ar free of plagiarism and we crusade to stay a step ahead in providing academic material which is the most recently proven by researchers alternatively of re- issue the same material in a different manner. We are a sole proprietorship and our office is located at Urdu Bazar, Lahore. Being a startup in an effort al analyzey worldness served by a huge number of brands, we shall signly target the Lahore market with intent to move into other cities passim Punjab within 5 yrs time. Our focus shall remain to continually research and analyze customer com pulsions, wants, edition trends and preferences to ensure that we provide only the most required and sought after prevails with the latest content. knowledge Hub shall provide its client authors with editing, proofreading, lay push through and design, promotion and authentication services.Whereas, we shall be outsourcing the printing and dispersal of our retains. Our long term focus is to instigate the cultivation of e-books and printing on demand in stage to safeguard our ingrained resources for our future generations. Print on demand (POD) is a printing engine room and contrast process in which new copies of a book (or other document) are not printed until an order has been received, which means books can be printed one at a time. Rationale of this Product obliges are priceless source of knowledge, wisdom and education the best company in times if solitude.Our affiliation with books and knowledge is set ahead promoted by our religion which encourages us to gain knowl edge and preaches us to respect books. In todays fast paced world, where tuition and knowledge is continually change magnitude and modifying, the need for books containing the latest of information are always required. As soon as a book or article is publishes a chain of evaluation, testing and research on the published material starts which steadytually leads to modified material ready to be published and the cycle continues.This causes a never ending need for high quality books avail equal at comfy to access touch points and at affordable prices. And this is exactly what we offer our customers as our product. Strategic Focus and Plan Mission association Hub is the premium publisher of academic and illustrated books, novels, best sellers and e-books in Pakistan. We at acquaintance Hub believe that knowledge is a service to be provided to our nation so that we may progress in this fast paced world. The purpose of our affordable and easy to access products is to ensure availab ility of knowledge to all Pakistanis who seek for it.Goals none fiscal Goals Knowledge Hub seeks ensure availability of knowledge to all Pakistanis who seek for it. We at Knowledge Hub believe in a cleaner, safer tomorrow and in a report Free valet de chambre in which our natural resources are savored for our future generations to enjoy. Knowledge Hubs comprehensive website holds the key to a better tomorrow. Our online e-books, research articles, audio and visual resources provide you easy and instant access along with it being environmentally beneficial.Financial Goals We deport targeted to publish 70 books by authors within a years time. More over, to a customer base of at least 200,000 readers at the end of year one which is approximately 10 percent Market summary International Book make Market The worldwide book industry has been forecast to exceed revenue of $90 billion. The industry recorded yearly harvest-home of 1% over the past four preceding eld, and is expected to accelerate to a yearly rate of almost 4% between 2011 and 2016.Sales by music, video,books and stationery retailers represented the leading segment of the global book market in 2011, generating more than $50 billion and representing 56% of the overall market. Pakistan Book Publishing Market Book publication is a business very closely tie in to the literary scenario since books are nothing if they mountt get a publisher or a printer. Like every other thing in Pakistan,the printing industry is with its own sets of problems the initial ones being the unfavorable socio-economic conditions, omit of mass education and the development of local languages.Constraints Low Literacy Rate The publishing industry in Pakistan is hampered both by a low literacy rate (48%) and the fact that the national language, Urdu, is written in the right-to-left Arabic script unlike the official language, English, which is written left-to-right. Pakistan has had its share of poetry and prose writers in U rdu, English and other regional languages. Incentives for Writers Those who dont reproduce work and are genuinely interested are hardly encouraged. The government, the NGOs and the intellectuals hardly ever take the initiative to encourage two-year-old and budwriters of the country.These results in most of the young authors getting their deeds published under inappropriate publishers. At least they get the recognition they warrant in foreign waters. Yet, there are a few committed souls who work tirelessly to make a place for themselves in the literature-deprived country. Market Growth The publishing industry has been steadily growing despite the many hurdles like the low purchasing power of the masses and the lack of facilities. The principle centers of publishing are Karachi, Lahore and Peshawar.Lahore stands out with its legion(predicate) publishing houses and has been the hub of the industry from the pre-independence era. Even now, getting a book published from Lahore is much easier than elsewhere. Pakistans publishing industry has a lucrative market for Urdu and religious books abroad. A considerable number of books and half-yearlyals are exported to countries like Malaysia, East Africa and the Middle East. Also, a very large number of books is imported in Pakistan chiefly from UK and USA.The Inter-Media Growth program of Pakistan and USA hit signed an agreement whereby Pakistan can import books and still pay for them in its local currency. Market needs In the Pakistan scenario, there is need for up-to-date information available at affordable prices and easily accessible via easy to access retail returns and via e-books. Trends The look outing trends are emergent in the publishing industry E-books Online book stores Reading clubs Book f denudates Mobile bookshops Print on Demand These trends are discussed in detail in the Opportunitiessection.Customers abbreviation Following is a detailed description of Knowledge Hubs client authors, intermedia te customers and ultimate customers Client Authors Our client authors shall include all local authors who contract quality material to offer and who fall within in our product range. Intermediate Customer Our Intermediate or trade customers include Wholesaler Book Stores Ultimate Customer Out ultimate customers include 25534400 school/ college going children in Pakistan 1,349,000 university going individuals in Pakistan 57.7 % of our adult population which is literate in Pakistan take of the Target Customers Knowledge Hub endeavors to cater to these basic needs of the target consumers academician needs Literary/ information needs Entertainment needs Consumer gather Points Our target consumer shall purchase our product via the following channels Book Stores Knowledge Hub shall pitch its products available at book stores including academic and literary book stores book shops in schools, colleges and universities. break Shops Our books shall also be made available on introduce s hops. LibrariesOne of the major sources of contact with the target market are libraries. We shall endeavor to establish relations with the local libraries to allow the usage of our products there. Website Our comprehensive website allow for also serve as a major source of interaction with our customers. Our website allow for display our catalogue of books and shall provide the viewers with an option to get access to our products in the form of both makeup editions and electronic versions on-line. Customers would be able to be directed to bookstores for the paper version and they may send an order directly to us.They would also be able to unlock and access an on-line edition at a time by qualification an online payment. Our website viewers would also be able to opt to receive periodic catalogs of our products online via e-mail. Customer apprize Proposition Like they say A book is mans best friend, Knowledge Hub shall serve to provide its target consumers with books that serve a s their best friends in all their walks of life. Knowledge Hub is a provider of latest academic and research material, the best literary material in Urdu and English by quality writers both local and external.Our customers rest assured that when they purchase a publication of Knowledge Hub they receive the optimum value for their money or as we call it your money well spent. Our publications are free of plagiarism and we endeavor to stay a step ahead in providing academic material which is the most recently proven by researchers instead of re-publishing the same material in a different manner. Knowledge Hub believes in a cleaner, safer tomorrow. We believe in a Paper Free World in which our natural resources are savored for our future generations to enjoy.Knowledge Hubs comprehensive website holds the key to a better tomorrow. Our online e-books, research articles, audio and visual resources provide you easy and instant access along with it being environmentally beneficial. Constrai nt The long term vision of Knowledge Hub is to provide all of its resources online so that the environment and our natural resources can be saved. However, due to low levels of computer literacy in Pakistan, this is not possible immediately and shall take efforts from our end to promote education and reading so that our country can move forward past its literacy barriers.Competitor Analysis Our competitors include Local Competitors Sang-e-Meel Publications Ferozsons Awesome Publishers Association for Academic Quality AFAQ Fact Publications Idara-e-Islamiat Kiran Publications Azeem honorary society Publishers Book Sellers Hassan Publishers 2 The Point Publishers 7th Sky Publications A to Z Publishers A-One Publishers Adara Talifat Khatm-e-Naboat Adara-Ul-Tahreer Adara-e Saadad Advanced Publishers A. H. Publishers Affaf Publishers Al Raza Publishers Al Quraish Publications Al Mashriq Publishers A. S.Publishers Adabistan Publishers Adan Publications A. N. Publishers Al-Asad Publicatio ns Al-Badar Publications Al-Bilal Publishing House Al-Hamd Publications Al-Madina Publications Al-Mezaan Publishers Book Sellers home(a) Competitors Iqbal Sons Educational Publishers Karachi, Pakistan in the buff Century Education Karachi, Pakistan Baitul Qalam Karachi, Pakistan Electronic Journals of Academic Research and Reviews(EJARR Publishing) Islamabad, Pakistan Library Promotion Bureau Karachi, Pakistan World Trade Publishers Karachi, Pakistan U. S. Publishers (pvt) Ltd. Karachi, Pakistan Children Publications Karachi, Pakistan Jumbo Publishing Karachi, Pakistan 3KBioXML Publishers Pakistan Haripur,Pakistan Strengths of Competitors Our competitors project the following strengths Well established brand names. Extensive market experience. Widely available and accepted products. Strong relations with distributors. Huge chains of retail outlets. Weaknesses of Competitors Our competitors have the following weaknesses Most of them are obtaining very high profit margin s. They provide less incentive for local authors. Re-publishing of material similar to the one already in the market.Low on-line presence. Most of them do not have their own websites. Well established chain throughout Pakistan. Some competitors are also exporting books. Mahwish SWOT Analysis Strengths Well established relations with authors,editors and media personnel Comprehensive website Up-to-date content of book Our mission is in itself a strength Weaknesses New brand name thus requiring massive promotion Yet to establish credibility with the target customers Initial focus which is only on the Punjab market Opportunities The emerging trends are opportunities which Knowledge Hub seeks to take advantage ofTime and Technological Advancements Time and technological advancements play a pivotal role in shaping the trends over the passage of time. As Pakistan is also entering the digital age, traditional distinctions in media become blurred. It can be seen as furthering the book cultu re. E-books The biggest contribution of the internet in the book industry would be to digitize books and grant them a wider readership. A number of online websites have sprung up in the last few decades. Quite a lot of these sites are free and others charge a very nominal fee and provide unlimited access to e-books.They can either be downloaded or read on screen. These obviously have become popular because of easy accessibility and the low cost. In Pakistan,a huge majority of people cannot afford the expensive original foreign titles. Hence,these customers can download the electronic versions at much cheapers rates. Some Urdu websites have started to offer online versions of books for foreign readers. This helps in promoting ones culture as well as to help the expatriate Pakistanis and is a viable opportunity that Knowledge Hub can take advantage of.Online Book Stores Closely related to e-books are the online book stores, another wonder of the internet and an opportunity for Knowled ge Hub. An extension of the traditional book stores, online book stores give the option to search and read reviews of books, browse through categories, view the covers, author information, reader ratings and then order these books online. Although they are not free and even charge a shipping fee, its very convenient to search and order books online saving the hassle. Reading Clubs Reading clubs are a breath of fresh air into the dying book culture. on that point are a number of book clubs/reading clubs online and offline. People sit and discuss their favorite books or simply talk about what they are reading these days. Readers Club is an exemplary example is of a Readersclub at the University of Karachi, which is moderated by a teacher who is Lecturer at the Department of the International Relations. This is also an opportunity that Knowledge Hub seeks to avail in the future. We plan of starting our own reading club in different cities throughout Pakistan to encourage the reading cu lture amongst the people of Pakistan.Book Fairs The first International Book Fair was held in Karachi and Lahore last year at the expo centre and it was well received by the public at large despite the fact that all the books were originals and were highly priced. Knowledge Hub also seeks to participate in such(prenominal) book fairs at both national and worldwide level in the future. Mobile Bookshops The concept of a Mobile Bookshop was first used by the Welcome Book port some years back. Recently, Oxford started its own mobile book shop and it has been touring the city for quite some time now.Set on a truck, with the back converted into a micro book shop with shelves and a counter set snugly at the end, the book shop attracted people outside various schools and universities. Threats Threat of New Entrants The threat of new entrant is always present in our industry and Knowledge Hub shall endeavor to keep track of the latest practices and customer trends and preference in order t o stay ahead of our game ahead of competition. Plagiarism Another threat is the problem of plagiarism. That is, either simply copying out whole extracts or thieving the idea or characters.Plagiarism is an old problem and a big worry for authors who spend time and money on writing a erect of good writing and then someone else copies it and sells it at a lower cost. Then there are one-time authors who just reproduce material from some international author and make money by claiming it as their own. Incentives for Writers The government, the NGOs and the intellectuals hardly ever take the initiative to encourage young and budding writers of the country. This has resulted in most of the young authors getting their works published under foreign publishers.Decline in Reading Habits There has been a visible decline in reading habits in last few decades. This can be attributed to a number of factors like television, internet and other means of cheer. Product Market Strategy Segmentation Our initial target market for the first five years of operations includes 10623380 school/ college going children in Punjab 3,683,920 college going individuals in Punjab 3034350 individuals going to universities or acquiring parchment in Punjab Literate individuals above the age of 25 in Punjab This overall customer base has been divided into segments on the following basesStep No. 1- geographical Segmentation As of now we are catering to the consumer base in Lahore. Step No. 2 Segmentation on the Basis of Consumer Age and Needs From within this customer base our market is further divided into the segments on the basis of the ages and needs of the different customers. Books needs of consumer vary with age and needs such as academic, literary, entertainment or information, etc. Hence we have divided our Lahore consumer base into the following segments Children below the ages of 10 for their academic, literary and entertainment needs.Children between the ages of 10 18 who seek to cater to their academic, literary/ information or entertainment needs. Individuals between the ages of 18 25 who seek to cater to their academic, literary/ information and entertainment needs and for research purposes. Individuals and professional from the ages of 25 and above for their academic, literary/ information and entertainment needs and for research purposes. Targeting Knowledge Hub is provider of books to all the mentioned segments.The reason being that the market is already filled with book publishing brands that have had their names recognized and sought after. If we chose to cater to a narrow segment, chances would have been that our brand would not have attained quick popularity in the overall Lahore Market. Hence, Knowledge Hub is catering to all these segments. We shall target the abovementioned segments with the following products Academic books for primary level Academic books for subsidiary level Academic books for university level Illustrated books Novels dres s hat SellersOur focus shall remain on the publishing of quality and up-to-date material. Positioning Knowledge Hub entrust position itself as provider of latest academic and research material, the best literary material and best sellers in Urdu and English by quality writers i. e. both local and international. Knowledge Hub endeavors to position itself as a provider of high quality material at affordable prices. Brand Name Knowledge Hub represents the firm as being a provider of various different sources of knowledge, be it academic or in the form of beautiful pieces of writing to enrich our minds and groom our personalities.Marketing ruffle up Product Our products include Academic Books for Primary level These further include English and Urdu language, mathematics, science, oecumenical knowledge, geography, national and international history, Islamiat,social studies and arts and crafts. Academic Books for Secondary Level These further include English and Urdu language, advanced mathematics, biology, chemistry, physics, geography, national and international history, Islamiat, social studies, sociology, business studies and arts and crafts.Academic Books for University Level These further include books for business studies, information technology, social sciences, media studies, engineering, commerce, law, pharmacy and medicine. Illustrated Books These books include books on history, local and international cultures, wildlife, politics, etc. Novels These include prices of writing by local, national and international writers. Our focus always carcass to ensure that only quality material which does in fact impart some type of knowledge or provides quality entertainment and grooming to the readers. crush Sellers This category includes the best selling stories and novels of todays age and over the decades. E-Books All of our publications shall be available online in the form of e-books. Price High Value but Varying Purchasing Power of Consumers Books are of tr emendous value to readers. Readers of the same types of book belong to drastically varying income levels. Competitors determine The prices that prevail in the market are not rigid. It an original book is priced high its copy is prices at very low prices. Our competitors vary in wrong of their size, market shares and prices. whence their prices also vary. Some competitors are charging premium pricing with tremendous profit margins due to attractive designing, book cover and page and printing quality. Penetration Pricing Strategy Since the purpose of the creation of Knowledge Hub is to ensure availability of knowledge to all Pakistanis who seek for it, we use penetration pricing strategy. Knowledge Hub believes that knowledge is not a product to be sold but a service to be provided to our nation so that we may progress in this fast paced world.Knowledge Hub has priced its products so that they are easily purchased by the masses. Knowledge Hub will use penetration strategy to penetra te in the market which is already filled with numerous providers. Knowledge Hub has made a point to publish original books at affordable prices and only attain profits sufficient to achieve our vision of qualification knowledge accessible to all. The attainment of our vision requires periodic expansions first with in Punjab then throughout the country.Since, Knowledge Hub is a sole proprietorship the profits shall be retained and reinvested in the expansion of the business. Knowledge Hub has priced its products a bit cheaper and more affordable as opposed to its competitors while advanceing high quality in terms of designing, book covers, page material and printing. We strive to position ourselves as the provider of high-quality material at reasonable prices. The prices of our products shall fall in the following ranges Sr. No. Product Line Price Range (Rs).1 Academic Books for Primary Level 200 500 2 Academic Books for Secondary Level 250 800 3 Academic Books for University Level 300 1200 4 Illustrated Books Up till 1500 5 Novels 200 1500 6 Best Sellers 300 1800 7 Primary Level Academic E- Books 150 400 8 Secondary Level E- Books 150- 650 9 University Level E- Books 200 850 10 Illustrated E- Books Up till 850 11 E- Novels 150 900 12 Best Seller E- Books 200 1000 Price Sensitivity of Customers In the Lahore market, the customers are highly price sensitive. The customers shall most willingly opt for a provider of quality books at low prices.Distribution Strategy Our office shall be located near Urdu bazaar, Lahore. Our products shall move from us to our distributor who will supply our books to retailers and from these retailers our books shall reach our consumers. Our distribution network is as follows Distributors Since book stores no longer order directly from most publishers and prefer fewer vendors and quicker service. We shall enter into a contract with our distributor and allow us to reach the book trade (independent bookstores, chain bookstores, who lesalers and libraries) is with a distributor.Our Distributor will have sales reps who visit book stores and libraries, show your book catalogs and take orders. We shall use the following touch points to provide our products to the target market Book Stores Our products shall be made available in book stores throughout Lahore. initially our books shall be available at the following book stores Defence Book Store Readings Classic Book Store Ferozsons Kitabistan Liberty Books Readings The Last Word form Books Books Bank and Gift Shop Ravi Book Store Mavra Books.Libraries We shall also have our books placed in the following libraries throughout LahoreQuaid-e-Azam Library Environment Data preference Centre (EDRC) Defence Public Library Complex Punjab Public Library Atomic Energy Minerals Centre Library Islamia College Library, Islamia College Government College Library, Government College University Lahore University of counsel Sciences Library, Lahore University of Management Scienc es National Library of Engineering Sciences Dyal Singh Trust Library Provincial Assembly of the Punjab Library, Lahore Peoples Bank Library, Lahore Pakistan Administrative Staff College Library, Lahore The Ewing Memorial Library Babar Ali Library Atchison College, Lahore Punjab University Library, Lahore Dr Baqirs Library, Lahore Gift Stores Gift stores will also be a touch point of Knowledge Hub.It is often noticed that people gift good illustrated books, novels and best sellers as gifts on various occasions. Hence placing our products in gift stores shall cause an increase in the number of sales and the popularity of our brand name.Places like Illusions will serve as an exalted place for placing our products. Gift Baskets We shall also enter into mutual agreements with gift shop owners to form gift baskets which will include different items to be placed in the form of a gift basket and including one of our books. An example of this can be a pen/ a diary or note puff out along w ith a small teddy bear and a novel or best seller placed in a beautiful gift basket and covered with a net and tassels. Fiction and Poetry BooksFiction and poetry can be sold better in gift stores as opposed to book stores. Website Knowledge Hub shall maintain a comprehensive website containing electronic versions of all its books. We will use this website to display our catalogs of books and to sell those books in both paper editions and in electronic versions on-line. Customers would be able to be directed to bookstores for the paper version and they may send an order directly to us. They would also be able to unlock and access an on-line edition instantly by making a online payment. Our website viewers would also be able to opt to receive periodic catalogs of our products online via e-mail.Retail Outlet By 2014, we plan to open our own retail outlet in H Block Defence with the name of Knowledge Hub. Our outlet shall contain all of our publications. Tahira Promotion Strategy Know ledge Hub will use the following promotional techniques to promote its products Newspaper and Magazine Advertisement Knowledge Hub shall have the following print advertisement placed in the newspapers and magazines including Sunday Times, Zarnigar, Weekly Pulse,Pakistan Textile Journal Magazine ,Herald ,Defence Journal Magazine (DJ),etc. Book Promotion Knowledge Hub will use tools like book reviews, news releases and a limited amount of highly targeted direct mail advertising.Book reviews and news releases result in free (editorial) publicity while direct mail (Postal and email) delivers your sales message directly to capableness customers. Book Reviews Book reviews are editorial copy that is distant less expensive and much more credible than space advertising. The huge number of magazines, newsletters and newspapers columns that are in the market will receive review packages. These reviews will be published for the trade wholesalers and bookstores and libraries. These reviews tel l the trade what is coming so they can order the books before the public reads the post-publication reviews in the popular magazines and newspapers. News ReleasesWe shall follow the review copies with news releases and articles every month to the very same magazines, newsletters and newspapers. These news releases allow opinion-molding editors know what you are doing and why your book has the information their readers need. Direct place Advertising Direct mail advertising of our catalog and books will provide us with the opportunity to get our complete sales message to a detail potential buyer. Our mailing list for direct mails shall remain selective and include only our main buyers. Broadcast E-mail to Main Buyers This method will is even better than direct postal mail and eliminates printing, stuffing and postage while getting a quick response.Knowledge Hub will assemble email addresses from customers and potential customers and alert them pertaining to our books. Radio TV Inte rviews Radio/TV interviews are an easy way to have the masses asking and searching for an upcoming book. Knowledge Hub shall snip radio and television interviews of authors hose books are about to be published with us. If the book gains popularity so do we. Radio and television talk shows need evoke guests to attract listeners and viewers. Most people feel that authors are experts and celebrities, so most of the guests booked on such shows are authors. While advertising products on the air is expensive interviews are an editorial matter. People listen to editorial matter.Interviews are more effective than advertising and they are free. Hence, they will serve as an tacky way to sell our books. Autograph Parties Knowledge Hub will arrange autograph parties or book signings in our client bookstores, both chain and independent to identify potential customers into their stores. Best Sellers Knowledge Hub will endeavor so that its books are labeled as bestsellers. This would drastical ly improve our brand image. Book fairs Knowledge Hub will organize book fairs are where publishers traditionally show their books but there are several different kinds. There fairs will be for bookstore buyers, libraries, the general public and so on.Initially these book fairs will be local but they will be replaced with book fairs in other cities as our business expands. Specific Category Promoting From time to time Knowledge Hub shall also indulge in specific category book promotion. Where we shall promote our different products like childrens books, illustrated books, etc in schools, universities, etc. Audible Books Some of our potential customers may commute or travel a lot and hence will not have time to read our book. This constraint can be overcome by forming audible books. E-Books One of the very rapidly emerging trends in the book publishing industry is that f electronic books. Knowledge Hub shall take complete advantage of this means of reaching to the targeted audience. P ublic RelationsKnowledge Hub will endeavor to maintain good relations with the distributor, retailing chains,gift stores, editors who write book reviews and leading authors. Sales Promotions Knowledge Hub will provide sales promotions to retailers and libraries such as books at throw out prices when purchased in huge bulks to motivate them to purchase our products and help the company penetrate into the target market. Implementation Strategy Our primary function as book publishers is to achieve books and make them available for sale. Procurement of books will involve soliciting and accepting marketable manuscripts, contracting with the author for selling rights, and getting them copies printed and distributed.The selling of our books will involve making contacts with industry retailers and distributors, and selling directly through your own website. We shall make a percentage of each sale and pay the balance to the author. Operational Plan For works written independently of the pu blisher, writers shall first submit a query letter or proposal directly to a literary agent or to a publisher. Submissions sent directly to a publisher are referred to as unsolicited submissions, and the majority come from previously unpublished authors. We shall accept these unsolicited manuscripts, and place it in the slush pile, which our readers will sift through to identify manuscripts of sufficient quality or revenue potential to be referred.